Nice to meet you
Who am I
Currently traveling the world. A long cherished dream becoming reality. I look forward to gain new experiences. I am a little addicted to work, so I will broaden my work experiences, while traveling, as well.
I love creating, organising, working together and helping others. That is why I’m an entrepreneur and love to work with other passionate entrepreneurs as well. I have a passion for food, that is why I mainly focused towards that direction. Besides, I love to work with brands and people that are authentic.
Currently in Australia
Date of birth
What i do
2019 – current
After founding several food concepts and helping others with theirs, I realised that what I loved most was creating the brand identity and make it a strong concept that people want to buy from. From logo design, to package design, to building websites, to writing newsletters and maintaining social media. I love to create content and visual elements.
06/2018 – 10/2019
Together with chef Estée Strooker, I’ve founded this food spot in Arnhem. Your go-to for healthy, fresh, fast and delicious meals.
I am responsible for the concept and brand identity, besides being the floormanager and doing most of the backoffice tasks.
2015 – current
I started this business as a caterer. From there I was asked to found a café inside an old schoolbuilding where entrepreneurs could rent an office. I opened the ‘Kleine Campus Café’ and later ‘Café Stekker’.
I also provided culinary support at a restaurant kitchen, during events and for several cookbooks.
2012 – 2015
Currently, 365 Dagen Succesvol is one of the Netherlands largest platforms for personal growth. I worked there at the beginning of the foundation of this brand. I did a lot of diverse organising, PR & communication tasks at this inspiring company based in Amsterdam.
Master marketing communications
09/2012 – 06/2014
Masterthesis: identifying trends in logo design
09/2009 – 08/2012
Bachelorthesis: presence of information-assymetry at service auctions
PR & Communications
09/2012 – 05/2013
Extracurricular I spent almost a year organising Create Tomorrow: worlds largest student think tank.
PR & Communications
2010 – 2012
AIESEC is an international student association, for and by students who are (or want to go) abroad. I did PR & Communication for Make a Move, a division that organised career focused events.
Check out some of my work
For chef Estée Strooker, I created this website. I also create the content and edit her existing recipes so readers can recreate her dishes at home.
Eight years ago, Estée Strooker opened one of Arnhems finest restaurants. On a regular base, I help Estée out where necessary. Sometimes you'll find me in the kitchen (during an event like Arhem Proeft, for example), but most of the time I provide support at the...
I love a cup of tea and I am really convinced of the benefits of (high quality) tea. Therefore, I was thrilled to be involved at the foundation of this cute new tea brand. I designed and built the website, as well as the logo and the packages.
Events, dinners, tastings, parties or any other special occassion. Organizing a (culinary) event gives me a lot of energy. Let me help you with planning, logistics, marketing and the concept. I love working in a team, where the result is the sum of everybodies unique...
Together with chef Estée Strooker (winner of Masterchef NL), I have founded Eetwinkel STROOM. The place in Arnhem where you can go to, for your healthy meal. All the food we serve is produced in house, with local, regional and mostly biological ingredients. We are...
Eetwinkel STROOM is a young, fresh, vibrant and energetic brand. We serve healthy food, but not in a 'superfood-woolly-kind-a-way'. With that in mind I designed and built the website and all kind of other designs, like menu's, flyers, social media, brochures, etc....
WHAT I WANT
Create and organise awesome content, brand identities & events
together with beautiful, passionate people
for authentic, game-changing brands.
During my studies I learned that I like branding, public relations, writing and developing content. However, my love for food guided me into another direction. I started a catering company, which lead to opening a lunchroom.
Creating and organising gives me loads of energy. Together with my passion for branding and seeing opportunities everywhere I go, I started multiple brands over the past few years.
I’ve learned a lot about branding, concepting, organising and entrepreneurship. But I also developed my skills in terms of managing, back-office and human resources.
And of course, I learned a lot about food, cooking, coffee, tea and other delicious aspects of being a food entrepreneur. Please check out my skills-set below.
- BRAND IDENTITY 80% 80%
- COPYWRITING 85% 85%
- SOCIAL MEDIA 75% 75%
- SEO / SEM 65% 65%
- WORDPRESS 80% 80%
- DESIGN 75% 75%
- RESEARCH 70% 70%
- ADOBE Ps / Id / Ai 75% 75%
- EVENT ORGANIZING 87% 87%
- WRITING BUSINESSPLANS 80% 80%
- MANAGING STAFF 75% 75%
- BUSINESS ADMINISTRATION 60% 60%
- BARISTA 88% 88%
- COOKING / CATERING 86% 86%
- PUBLIC RELATIONS 89% 89%
German: quite good